Shay: Tell us a little bit about yourself
Jon: I'm not a unique snowflake. I know that much. In reality my background is similiar to my peers. At a very early age I found outlets for expression in skating, snowboarding, and bikes which took me down a path more combustible and creative than anything else.
Fast forward about 15+ years and we'd be smack in the middle of the dot.com/dot bomb era. I managed to launch several media properties for AOL: Freestyle, RED, and LAT34. Eventually, the realization came around that If I truly wanted to express myself I would have to go solo and remove myself from well funded corporate backers. That being said, there's nothing wrong with corporate America at all but when you have a vision of what you want to say beholden to somebody makes for a few too many compromising situations.
With that I launched SouthoftheNorth.com. South of the North is fun and I don't take it too seriously. At the end of the day I am one voice, one opinion that looks to fit into a culture rather than be a dominant voice.