Where does snowboarding want to be?

As an ambassador of our sport Shaun White has done great things. When he was a youngster he captivated our minds with youthfulness unlike anything anyone has ever seen. No one can argue that his involvement with a premier brand the likes of Jakes company would not be beneficial to anyone trying to make a living off of snowboarding. Shaun by himself is the face of snowboarding to millions of people that have never seen this sport outside of ESPN's silliness and the Olympics. Take nothing away from his impact on our "sport" Shaun White has garnered amazing respect to a populous that generally exists due to our intentions of not garnering respect.

Now offically a small appliance company, K2 (Including RIDE, HOLDEN, ADIO, PLANET EARTH, 5150, VOLKL, MARKER, LINE SKIS, MORROW AND MORE) and the brands you once knew and loved are now LEGALLY CONSIDERED TO BE JARDIN INC.

Having stumbled on its first trip down the ski slope, Quiksilver may be ready to quit the sport it took up just two years ago. And that could give the company's share price a nice run.

Known for its skate and surf wear, the Huntington Beach, Calif., company last month posted its first quarterly loss since 1992. The main reason: a foray into the ski business via the company's 2005 acquisition of Rossignol. The European brand, once seen as a growth opportunity, now seems to be dragging the company under the waves.

Rossignol, a mature company known for snowboards, skis and other so-called hard goods, was always viewed as an odd choice for Quiksilver, whose growth has thrived on apparel and lifestyle sportswear. What hope there was for the $305 million deal hinged on the combined company's bid to gain traction in the $47 billion-a-year outdoor market.