If you asked me two years ago if i thought there would be a day when at least 40 new snowboard companies would launch, i would say; no way, never again, can't happen. It looked like the big companies had won. Bastards!
But not so fast! Within the past year we have seen a fury of resurgance from the little guy. I don't know who's to blame for this new wave of brands. Hopefully the public demanded it. I mean, did the entire industry forget the 90's already? Are we that stupid. Or, are we really smart. I hope the latter.
In 1997 everyone claimed, "wait and see, in 5 years there will only be 8 brands on the market." Everyone had their guesses as to who would make it and who wouldn't. But look at our sport now. HOLY SH**!. Vegas is gonna go off this year. SIA is claiming a sell out (doubt thats true) and ASR is showing snow! This winter is gonna be big.