Holiday Valley Announces Western New York Breast Health Center as a Gold Level Sponsor of the 2010 Boarding for Breast Cancer Event

Ellicottville, NY, January 26, 2010… Holiday Valley Resort recently announced that a generous sponsorship from the Western New York Breast Health Center in Amherst, NY has been pledged to the second annual Boarding for Breast Cancer event. Boarding for Breast Cancer is a non-profit fundraising foundation that focuses on education, especially in the areas of early detection and the value of an active lifestyle. The B4BC foundation seeks to engage youths by partnering with snow, surf, and skate communities like Holiday Valley to raise
awareness about breast cancer among young people.

Western New York Breast Health has partnered with Holiday Valley’s B4BC event by contributing a $5,000 Gold Sponsorship to the event. The generous donation brings the event half-way towards its $10,000 fundraising goal for 2010, giving participants an enormous head start that will motivate the team to exceed its goal. Western New York Breast Health is a state-of-the-art medical facility designed with the patient’s comfort and well being in mind. The center gathers a wide range of services into one building to facilitate each patient’s
medical and personal needs with a focus on awareness and prevention. WNY Breast Health, which opened in March, 2009 is dedicated to improve the health of the community by providing the highest level of care in a compassionate environment.

The second annual Holiday Valley Boarding for Breast Cancer board-a-thon will take place on February 13th, 2010. Participants may register for the event between 10 AM and noon in the Hearth Alcove at the west end of the Clubhouse chalet. The registration fee for any and
all events is $40, and participants may purchase a specially priced lift ticket for $25. Activities kick off at noon with Park and Freeride clinics geared especially toward women riders. At 2 PM, the 42/78 terrain park on Foxfire will host a Best Trick Park Contest.

Participants are also invited to demo equipment from Burton as well as several local shops. At 4 PM, a reception will be held in Founder’s Lounge with raffles, music, and games as well as a cancer awareness outreach booth. The activities will raise awareness about breast
cancer and early detection by focusing on what women can do to keep themselves healthy. Following the reception, an awards ceremony for participants in the 42/78 Park Contest will take place at 5 PM in Founder’s Lounge.

In addition to the main event, Holiday Valley is offering many more ways to show your support for Boarding for Breast Cancer. Between February 6 and 13, purchase a “Pink Lift Ticket” anywhere on the mountain and donate a dollar to B4BC. Supporters will get a pink
ribbon sticker for their ticket or season pass. Pink lawn flamingoes will be cropping up at lift bases as the popular Pink Flamingo event takes place. Donate $20 at the Customer Service center and receive a flamingo to plunge into the snow at your favorite lift: the lift with
the most flamingoes wins a pizza party for the lift attendants. For a $2 donation, Pink Ribbon Wish Bracelets are available in Customer Service. Raffle tickets for gift baskets and jewelry will be available on February 13th in the Clubhouse and John Harvard’s Bars.

In addition, Holiday Valley is inviting everyone to become a fundraiser for the B4BC cause. Just visit active.com/donate/b4bc_HolidayValley10 to begin an online fundraising campaign. Fundraisers can send links to their friends and family and receive donations online. Prizes, including a Gnu Snowboard, Skullcandy headphones, shoes, and goggles will be awarded to the top fundraisers.

Proceeds from the Holiday Valley Boarding for Breast Cancer event will benefit the Women’s Oncology Program at Camp Good Days on Keuka Lake in Branchport, NY as well as the Boarding for Breast Cancer Awareness Programs. The Women’s Oncology Program is a residential camping experience, which was begun in 1996 in order to bring together women
who have gone through or are going through cancer to share their experiences and to strengthen and rebuild their physical and emotional well being. Through donations from its supporters, the Women’s Oncology Program is able to offer its camping sessions free of charge to its participants.