The exposure Oakley received last week in Aspen during Winter X Games 14 was all encompassing. In its best Winter X Games showing yet, Oakley raked in 10 gold medals and 21 medals overall at the premiere winter action sports event in the world.

With Gretchen Bleiler winning her fourth X Games Superpipe gold in her Signature Series apparal and A Frame, Shaun White taking a threepeat in his Signature Series A Frame, Kaya Turski winning ski Slopestyle, Oakley sweeping snowboard Big Air in new Splice colorways, Eero Ettala winning Slopestyle gold in his Pro Rider Series outerwear, snowmobilers Heath Frisby and Justin Hoyer claiming gold and Chris Del Bosco winning ski cross, Oakley once again was the most dominant force at the Winter X Games.

The 14th annual Winter X Games were televised live on ESPN’s family of networks, including ABC, as well as across ESPN’s many digital media assets including ESPN.com/Action and ESPN360.com. Last year, Winter X Games 13 was ESPN's highest-rated and most-viewed Winter X Games in history. The eight telecasts averaged 942,000 homes, up nine percent from 2008. Three of ESPN's eight Winter X Games telecasts, delivered over a 1.0 rating last year. Sunday night's 1.3 rating and 1,242,210 homes makes it the highest-rated and most-viewed Winter X Games telecast ever. This year's numbers should blow these out of the water.

Winter X Games 14 couldn’t have gone any better for Oakley. Congrats to the athletes and the team for pulling it all off!

CLICK HERE FOR 137 AMAZING PHOTOS from Russ Hennings and Matt Murray.

OAKLEY SCOREBOARD:
21 TOTAL MEDALS
10 GOLD MEDALS
6 SILVER MEDALS
5 BRONZE MEDALS
4 MEDALS WON BY APPAREL ATHLETES
SHAUN WON HIS THIRD CONSECUTIVE SUPERPIPE GOLD
GRETCHEN WON HER FOURTH SUPERPIPE GOLD MEDAL

SHAUN AND GRETCHEN MAKE X GAMES HISTORY, BIG AIR SWEEP

SHAUN WHITE THREEPEATS - With a run that included one trick that only a handful of riders can perform, and another that only he can perform, Shaun White won his third consecutive gold medal Friday in the Winter X Games superpipe. READ MORE.

GRETCHEN WINS FOURTH X GAMES SUPERPIPE GOLD - Oakley ambassador Gretchen Bleiler, the hometown Aspen hero, won the women’s superpipe final on Saturday night at Buttermilk Mountain. READ MORE.

OAKLEY SWEEPS BIG AIR - Oakley’s Icelandic slayer Halldor Helgason’s two perfect scores in Snowboard Big Air sealed his and his home country's first Winter X Games gold. Oakley's Torstein Horgmo and Mikkel Bang rounded out the medalists. READ MORE.

EERO ETTALA WINS SLOPESTYLE GOLD - Pro Rider Series athlete Eero Ettala qualified last in Slopestyle eliminations, so he dropped first in finals and didn’t waste any time getting down to business. READ MORE.

JENNY JONES WINS SLOPESTYLE GOLD AGAIN - Jenny Jones proved that she can hang with the best of ‘em today when she won the Women’s Slopestyle final for the second year in a row. READ MORE.

HELENE OLAFSEN TAKES BOARDER X SILVER - At the Winter X Games at Buttermilk Mountain, Aspen on Saturday, Oakley’s Helene Olafsen won silver in the final of women’s snowboard cross, or Snowboarder X. READ MORE.

SKIERS WIN GOLD IN SLOPE, PIPE, SKI X, POWDER AWARDS

KAYA WINS SLOPESTYLE GOLD - A bronze medalist last year, Kaya Turski took the lead in her first run of the women's Slopestyle finals and didn’t let it go. Turski’s run consisted of a 270 disaster, 450-off the canon, switch 900, 540 and switch 720 on the money booter, blowing away the competition. Grete Eliassen was the only female competitor to spin over the hitching post and earned a bronze medal. CLICK HERE FOR THE STORY

CHRIS DEL BOSCO WINS SKI CROSS GOLD - Quebec-born, Vail, Colorado-raised Chris Del Bosco won his first Winter X Games, while Oakley's Ashleigh McIvor took silver in the women’s ski cross finals. CLICK HERE FOR THE STORY

JOSSI WELLS TAKES SUPERPIPE SILVER - Oakley’s Jossi Wells took stylish skiing to a new level, stomping his landings smoother than anyone and earning a silver medal. CLICK HERE FOR THE STORY

SAMMY CARLSON TAKES BRONZE IN SLOPESTYLE - HTT skier Sammy Carlson's run was technical, but a little less smooth than Andreas Håtveit’s, hence the 3rd place. But his bio 450 on the rainbow rail was probably the most dangerous and one of the more ridiculous stunts pulled on the Slope course. CLICK HERE FOR THE STORY

SEAN PETTIT STAR OF 2010 POWDER AWARDS - The man of the hour was 2009 “Breakthrough Performer,” Sean Pettit who took home the prize tonight for both “Best Male” and “Full Throttle” for his performance in In Deep by MSP. As if that wasn’t honors enough, Tanner Hall proclaimed “He’s the future. I am so proud of you Sean. You literally are the best skier in the world.”

Oakley dominated the Reader Poll, as Pro Rider Series athlete Seth Morrison topped the list for the fourth year in a row. The late Shane McConkey took second, followed by Tanner Hall in fifth, Simon Dumont in eighth and Sammy Carlson in ninth. Grete Eliassen ranked third on the women’s list. CLICK HERE FOR THE STORY

MEGAN GUNNING TAKES SUPERPIPE SILVER - Top qualifier and X Games rookie Megan Gunning made a last-second push to claim the silver medal in the women’s skiing superpipe at X Games 14. CLICK HERE FOR THE STORY

OAKLEY SNOWMOBILE PROGRAM FLIES HIGH

SNOWMOBILE BEST TRICK - Heath Frisby threw down his Indian Air Flip with maximum amplitude, and it paid off in the form of a gold medal. Never a slouch, Levi Lavallee Ruler flipped his way to bronze. CLICK HERE FOR THE STORY

SNOWMOBILE FREESTYLE - After four years, Oakley’s Justin Hoyer found redemption and left Buttermilk with a gold medal in snowmobile freestyle. Hoyer predicted that a mistake-free run with “safe” tricks would win, and he was right ("safe" being a relative word). CLICK HERE FOR THE STORY

OAKLEY ACTIVATION

OAKLEY/RED BULL MEDIA NIGHT - With an overabundance of athletes, media and industry VIP’s converging in Aspen, Colorado for Winter X Games 14, Oakley and Red Bull took the opportunity to gather everyone together under one roof for an evening of interviews, brand education, athlete introductions, sushi gorging and mingling.

Oakley athletes including Shaun White, Tanner Hall, Gretchen Bleiler, Simon Dumont, Sammy Carlson, Jenny Jones, Eero Ettala, Daron Rhalves, JJ Thomas, Elena Hight and Jossi Wells sat down with representatives from the Associated Press, Los Angeles Times, ESPN, Sirius XM, Der Spiegel, Yahoo Sports, Denver Post, Plum TV, Grind TV, FUEL TV, Powder Magazine, Snowboarder Magazine, Transworld SNOWboarding, Skiing Magazine for one-on-one interviews.
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Once again Oakley had the Rolling O Lab in a prime location on-site at Winter X Games. This year Oakley upped the ante by pulling out the big awning and displaying more Oakley product outside with a big poster-signing table for the fans.

Poster signings were happening throughout the week and attendence proved the popularity of our athletes. At 1:30 Eero Ettala, Eiki Helgason and Heikki Sorsa did a one-hour poster signing that saw over 500 fans come through to have Tracking Eero posters signed by the stars of the show.

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CLICK HERE FOR 137 AMAZING PHOTOS from Russ Hennings and Matt Murray.