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Serious News from the staff of SNOWBOARDHailey, ID (July 11, 2006) – SNOWBOARD regrets to inform the public that, as of now it will not be publishing the September ’06 issue of the magazine. Due to critical budget limitations, SNOWBOARD is currently forced to cease production until further operating capital can be secured. Although it is a heartbreaking decision for the staff and owners, the reality is that the company has exhausted its resources. “We started this business out of our own pockets, without outside investments to make decisions that would be good for the sport, long term," says Mark Sullivan, publisher of SNOWBOARD. "To compete in the current marketplace takes more than we can personally provide. We were really looking forward to introducing new, innovative ideas this season and were on track until a new business partner did not work out, leaving us in this critical condition.” The current marketplace that Mark refers to are the three other corporately owned snowboard magazines, AOL/Time Warner’s Transworld SNOWboarding, Primedia’s Snowboarder Magazine, and Future Network’s Future Snowboarding. “All of our competitors just have much more money to spend," Mark elaborates. “While we have competed directly with these magazines favorably on a fraction of their budgets, without all those corporate dollars behind you, it’s very difficult for a small, privately owned business to succeed. Success has not eluded SNOWBOARD, however, as the two-year-old title quickly became a favorite among riders, consumers and industry insiders alike. With its slightly larger format printed on high-quality, glossy paper and visually innovative design, SNOWBOARD immediately differentiated itself from the other specialty titles, and most magazines in general. Its product photography and unique editorial content reinvigorated snowboard magazines and influenced other brands to showcase product in new and exciting ways. SNOWBOARD also created an acclaimed distribution program for specialty shops that was featured in Folio Magazine, a trade publication for magazine publishers, paving the way for other publishers to follow. In addition to the magazine, it has created one of the world’s most popular snowboard web sites, with more than 5 million page views each month. Despite the challenging financial situation, the owners of the magazine vow to fight 'til the death before completely calling it quits. Global United Publishing is currently seeking additional investment to keep the dream alive and continue to publish issues in the near future. “We’re not done just yet," Mark adds. “Hopefully someone is interested in our publication and wants to help out. I still believe that SNOWBOARD was intended and succeeded in giving back to the sport and culture. Thanks to everyone for their support and inspiration.” Any inquiries or questions about potential investment opportunities can be directed to mark@snowboard-mag.com By Press Release at 07/15/2006 - 6:51am | General Discussion Forum | login or register to post comments | previous forum topic | next forum topic
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