Nate Bozung, a professional snowboarder from Salt Lake City, has filed a federal court lawsuit seeking $1.6 million in damages from a Vermont company for allegedly using his name and picture in advertisements without his authorization.
Bozung's suit in Utah's U.S. District Court contends Technine, Inc., a small snowboarding company from Williston, Vt., promoted its line of "Boznuts" snowboards in its 2005-06 catalog with Bozung's name and photo, indicating he was affiliated with the company.
But Bozung's attorney, Jason Velez of Salt Lake City, said there was no contract authorizing the company to indicate it had been endorsed by Bozung, who is a member of the Salt Lake City-based Milosports snowboard team.
He said the suit was filed to protect Bozung and other skiers and snowboarders who receive verbal promises of compensation from equipment manufacturers for lending their names to products, but then never see any of that money.
Repeated efforts to contact Technine for comment were unsuccessful.