ICER AIR Forms Partnership with Tony Hawk Foundation

SAN FRANCISCO (October 23, 2006) – ICER is pleased to announce skateboarding icon Tony Hawk as this year’s co-host for the Esurance ICER AIR urban big air competition. Tony will join Olympic Gold Medalist Jonny Moseley as a co-host for the unique urban big air event and day long festival of music and action sports. ICER AIR is committed to helping the Tony Hawk Foundation raise money to build and improve skateparks in low-income areas.

Regarded as the world’s most influential skateboarder today, Tony Hawk is dedicated to helping future skaters fulfill their dreams. With the creation of the Tony Hawk Foundation, he strives to increase access to skateparks throughout the Unites States by promoting and helping finance the construction of skateparks in low-income areas. His foundation has awarded more than $1.3-million to non-profit groups building skateparks throughout the U.S. Hawk’s generosity and commitment to skateboarding are seen in his continuing efforts to improve skating awareness and conditions for youths and skaters of all levels.

“We are thrilled to have Tony Hawk join us at this year’s Esurance ICER AIR. His dedication to the sport and the younger generation of skaters is truly amazing,” said Glen Griffin, ICER founder and President. “Furthermore, his efforts and mission to improve inner city skate parks is a true testament to his generosity and passion for the sport.”

Esurance ICER AIR will feature a 100-foot high ski and snowboard jump that will descend from the scoreboard at AT&T Park, extending over 350 feet in length and will be covered with over 200 tons of snow. Spectators will be afforded views of Olympic medalists and X-Games champions flying through the air amidst the backdrop of the spectacular San Francisco Bay. Esurance ICER AIR is scheduled to take place on Saturday, November 4th, 10 a.m. – 8 p.m. at AT&T Park, located on San Francisco’s waterfront Embarcadero.

In addition, Esurance ICER AIR will feature the inaugural San Francisco Ski and Snowboard Festival featuring 100 industry and local exhibitors including every major ski resort from the Lake Tahoe area, all of whom will be on hand with special promotions for Esurance ICER AIR attendees. Finally, Lombardi Sports will be hosting a huge 2-day ski and snowboard sale at the event, with the latest and greatest ski and snowboard gear marked at blowout prices direct from the manufacturers.

Tickets start at only $10 and can be purchased at www.icerair.com. All tickets include open seating, premium field access, unparalleled views of the jump, headliner bands, the Ski and Snowboard Festival, Lombardi’s blowout ski and snowboard sale, and much more. Tickets purchased for $24 include a lift ticket to a major Lake Tahoe resort, one-year subscriptions to Freeskier and TWSnowboarding Magazines, as well as additional giveaways. Finally, a raffle is being offered through www.icerair.com and onsite during the event which including a dream vacation to Whistler.

“We are excited to bring ICER AIR back to San Francisco and to expand the event into a full day festival with a big-air ski and snowboard competition featuring the top athletes in the world, headliner bands, a skate and BMX demo, and a wakeboard exhibition on McCovey Cove,” noted Griffin.

Esurance ICER AIR sponsors include: Esurance, Sparks Alcohol Caffeine Taurine Hybrid, Head Skis, Ride Snowboards, Toyota, Jeep, The North Face, Playstation, Freeskier Magazine, TW Snowboarding Magazine, Snowbomb.com, The Stone Clinic, Whistler Blackcomb, PlumpJack Group, 7x7 Magazine, Zig Zag Bail Bonds, Lombardi Sports, SKI by Jonny Moseley, W San Francisco, Equinox Gym, San Francisco Convention and Visitors Bureau, Zipcar and Safe Light Rails. The charity partners for Esurance ICER AIR are R.O.C.K. (Real Options for City Kids) and the Tony Hawk Foundation.

About ICER
ICER began in 2000 as a small ski and snowboard products company with aspirations to grow into a global sports brand. ICER first entered the marketplace by introducing a revolutionary new pocket-sized spray-on liquid wax for skis and snowboards. Building on the success of the ski and snowboard product lines, ICER plans to expand its line and roll out products for sailing, surfing, wakeboarding, water-skiing, skateboarding and biking. The ICER AIR event is the first urban sports event of its kind that ICER hopes to bring to major metropolitan cities nationwide.