well... in this world of giant ski companies bent on making money and not for the sport of snowboarding, there are the equivalent of those types of shops. sure, the idea of business is to make money, but not monopolizing the market...burton. i would just like to see anybody post their opinions on which of their local shops are 'core', and why...
i would have to represent my hometown shop, even though there are 4 in the immediate area. this shop is a converted gas station off of the side of the freeway in good ol colfax, ca. started three years ago by none other than mike basich and his pal jason, the riders union has been a shop that is for the riders, not the corporations. i have gotten countless deals on product, they throw out of control premieres, rail jams, and carry only smaller rider owned brands like capita, some lib tech, bataleon, celsius, grenade, and airblaster, just to name a few. check it out next time you are heading up I-80 from the valley to tahoe.
STRENGTH THROUGH UNITY - RIDERS UNION