Lucas Magoon takes 1st Place at Sierra "Schoolyard Rail Jam" wins $10,000 cash prize

December 22, 2006, South Lake Tahoe, CA- THE BLOCK Party '06, brought to you by THE BLOCK Hotels, Boost Mobile, and Sierra at Tahoe, once again delivered on the promise of a debauchery-filled three days in South Lake Tahoe.

The Third Annual BLOCK Party kicked off winter in style. From the welcome reception at THE BLOCK, to the fun-filled Nitro Welcome Party at Boost Nightclub inside Bill's Casino, to the high electricity Snowboarders Ball afterparty at Vex...and that was just the first day. Throw in a custom rail jam, separate on snow performances by MYG and Kable, and the legendary "Visionaries", and then lead into an after-party featuring Ghostface Killa and The Beatnuts, and then an "after hours" after-after party at Club Blu, well you can start to understand the magnitude of BLOCK Party '06. Three days wrapped into one huge PARTY.

"I don't know how we do it, but it keeps getting better each year...thanks to Cris Jorcin at Harrahs, Paul Reider at Montbleu and John Rice and Jen Kotter at Sierra, otherwise, we'd just be a bunch of snowboarders having beer around a firepit,"...says Liko S. Smith, President and Co-founder of THE BLOCK Hotels..."This BLOCK Party had it all, world-class riders killing it on and off the snow, the best raw hip hop on the planet, and even a few 'hook ups' and 'beat downs' for good measure and kicks," he says. "A few thousand of Marco's closest friends helped plan, execute, and enjoy the best BLOCK Party yet...but wait 'til you see what we have planned for next year,.... we're just getting started," Smith finishes.

The Monster Schoolyard Rail Jam at Sierra created by Chris Gunnarson owner of Snowpark Technologies set a new standard for future BLOCK Party contests. From the 24-ft BLOCK Box to the full-sized swingset, the custom course provided great options. All the riders brought their own style, but three stood above the rest:

Monster School Yard Rail Jam Winners
1. Lucas Magoon ($10,000 cash prize)
2. Jed Anderson
3. Asa Martinez

THE BLOCK Hotels are "The World's First Snowboarder Hotels," created by Professional Snowboarder Marc Frank Montoya and Las Vegas Hotelier Liko S. Smith. The Group owns THE BLOCK at Tahoe in South Lake Tahoe, CA and THE BLOCK at Big Bear in Big Bear Lake, CA. The hotels have been featured on MTV, Fuel, The Learning Channel, CNN, and countless magazines including articles in Penthouse (November 2005 Issue), YRB Magazine (November 2005), and VIBE (December 2005 Issue), as well as being featured in Inc. Magazine as one of the trends to watch for 2005. Smith and Montoya plan to open 20 locations within the next 5 to 7 years.

The hotels feature the most inventive rooms in the hotel industry, "Signature Suites" by companies such as DVS Shoe Co, Transworld Snowboarding Magazine, Jones Soda Co, Zoo York, SPY Optic, Napster, Nikita clothing, Bear Mountain Resort, Boost Mobile, Vestal Watches and others. There is also a "Liberty Lounge" by Liberty Board Shop of Southern California in Big Bear and the NJB Lounge in Lake Tahoe by NJB Clothing. Poker rooms exist at both hotels created by Delta 9 and Season Five clothing companies respectively.

All guests receive free energy drinks, energy bars, Pabst Blue Ribbon (21+), popcorn, DVD movies, and PS2 games, as well as free wi-fi access and board waxing in a personal waxing room created by BLUEBIRD Wax. All rooms come equipped with Gravity Suspension Racks, PS2 game consoles, boot/glove dryers, cordless phones and ipod compatible mini boom boxes and 56" Widescreen HD Televisions (Big Bear), as well as original wall art photography by Burton Principal Photographer Dean "Blotto" Gray, Technine Photographer Ethan Fortier, and Snowboard Industry Photographer Andy Wright.

More information can be obtained at www.theblockhotels.com.

Investors include Professional Snowboarders Travis Parker, Mikey LeBlanc, Joni Malmi, Jussi Oksanen, JJ Thomas, Kurt Wastell, Chris Coulter, and Devun Walsh and professional skateboarder Rob Dyrdek, as well as other industry veterans such as Dean "Blotto' Gray, Ethan Fortier, Travis Wood, Stan Yu, Carter Katz, Brock Heckman, Scott Heckman, Doug Harley and Andy Wright.

THE BLOCK: a Snowboard Hotel chain created, "For Snowboarders, By Snowboarders."

-Boost Mobile….Based in Irvine, California, Boost Mobile®, LLC is at the epicenter of the action sports industry. A lifestyle-based telecommunications brand focused on offering premium pay-as-you-go wireless phones and services to the youth market, Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands and companies. Boost team riders comprise of more than 50 of the world’s top action sports athletes and include 2006 Olympic Silver Medalist Danny Kass as well as Todd Richards, Keir Dillon, Luke "Dingo" Trembath, Scotty Arnold and Alexis Waite.