Lake Tahoe, CA (January 30, 2007) It’s official! King Duce welcomes professional
snowboarder and Forum superstar Travis Kennedy to the team. Kennedy will represent King
Duce apparel sporting the logo at competitions and events as part of an exclusive three-
year endorsement deal.

Kennedy’s celebrity status within the snowboard industry, passion for music, and
overall charisma makes him a perfect fit for King Duce.

Kennedy expressed his thoughts while celebrating the new sponsorship with King Duce
President, Chris Rockwell, at the Men’s Club in Reno, NV. “This shit’s going global!
The music’s on fire and the look is fresh. I'm hyped to be part of the King Duce
family.”

Rockwell portrays similar enthusiasm. “Travis Kennedy and King Duce are a match made in
heaven. He lives life at 100 miles per hour whether it's riding, working on his music,
or partying. I love it!”

Besides launching its apparel brand in late 2006 King Duce is producing music with
popular rap artists like Keak da Sneak and others. King Duce plans to sponsor other
pro athletes in the action sports realm.

Founded in Northern Cali King Duce is a lifestyle movement representing underground
music artists and action sports athletes from across the globe. In addition King Duce
brands its logo designing apparel for men and women. From the streets of Oakland, green
forests of Humboldt, and Lake Tahoe mountaintops the King Duce family unites with a
common theme of living life passionately. King Duce prides itself in capturing the
fearless and innovative style of today’s youth. Duces up!!