The biggest qualified visitor trade show in Europe the ISPO 2007 in Munich has opened the doors. All the big board sport company’s, are there to show us the new collections of 2008 and also some unknown little company’s are here to get a place in the market. To show you some exclusive products of 2008 I have made a trip to Munich to give you the first report of it.

Munich 05.07.2007 10:30 Uhr.

It’s hard to wait for your Christmas presents but my anticipation onto the ISPO is so big you can not realize. What will happen this year?

My first route starts at the biggest hall A1, all the big named company’s are there like Burton, Forum, Foursquare and many more. Sensory overload is my first thought when I was going in the hall. The first companies I visited were Forum, Foursquare and Special Blend. Austrian The Program sales rep Daniel has decided to give me and you a little fashion show, to represent his exclusive collection. Thanks for this Daniel. After a couple of shots I completed my first mission, and made my way to Nitro Snowboards, they always got a sweet looking booth. I felt like a paparazzi when I was taking the pictures, but anyway, amazing designs, crazy colours and like the years before more stylish than Paris Hilton in her best Gucci outfit. After a couple of tacos I found a little booth with a brand directly from Canada, the name of it is “Nomis”; if you ask yourself, what the hell is Nomis? I show you! This little company was born in Vancouver (Canada) and they produce zip hoodies, sweatshirts, hoodies, caps and much more. But the sensational of this is the love in the details and function. Mat Chamberlain has shown me the hottest products for the next season, and I mean literally hot.
One of the exclusive products is a heater in the zipper, its true so if you getting always cold like a girl, wear this on and you can regulate the warmth with the control panel in the pocket. And it’s washable. Thanks Mat for showing me these hot ass products.
After my lunch brake I found some Ride bindings behind bars, to hot to let them out. For 2008 Ride didn't care and built a collection you can not imagine. To give an insight check the pictures.
Colourful, powerful and awesome ideas! Who is this? This can be only the Neff Headwear Company. With crazy colours, crazy designs and love in the details Neff is showing us the new collection. Hats, Caps, Scarf’s, Shirts, Zippers, Headphones and much more is what makes Neff the unique company from California.
Also Salomon was working hard on there products. With fresh styles and colours they are showing us how creative a bunch of snowboarders are. In other words, basically the company hands them keys to there factory and they go bananas.
SP United, bindings, boots company deluxe. Fresh on board with there new team rider Danny Kass and a Pro Model binding. They also created a binding for the Austrian Zillertaler Crew “Ästhetiker” artless white with the big Ä logo on the highback. They always got some secret stuff, but nobody was thinking that the secret stuff can dance on smooth beats. With the words of my colleague “sex sells “.
Last but not least, I have visited the Shop Summit booth. Now you will ask yourself what is the Shop Summit? I will tell you.
Shop Summit, discuss your answers! Interact with shop owners and get advice from experts. Question yourself: Does your shop have an image? Is your Shop just a sales area? What does your turnover have to be for you to make money? Can your Shop compete against larger shops? To reduce the risk you can talk with experts like: Muck Müller (AT), Jeffrey Harbaugh (USA) Stefan Dongus & Thimo Kilberth (GER).

An awesome, hard day is over, after a long day I will go back home. I hope you have got a little insight of the Products for next season. Enjoy the winter and pray for snow!
Have fun. See ya.

Sincelery Tom

By: Tom Gstöttner