CHERRY HILL, N.J., March 4, 2007 — Subaru of America, Inc. today announced its partnership with Nitro USA. Under the terms of the new agreement, Subaru will become the official vehicle of Nitro USA, while Nitro USA in turn, will become the official snowboard of Subaru of America, Inc. The companies are also expanding their relationship by establishing the Subaru-Nitro Snow Militia (SNSM), a co-sponsored event service initiative that will offer free snowboard demos to any individual with a valid lift ticket.

“Nitro will add tremendous value to the already successful Subaru Master the Mountain program that is an instructional ski tour,” said Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. “We believe this new partnership will continue to enhance our relationship with the snowboard community.”

This year marks the 13th anniversary of the Subaru Master the Mountain program that tours popular destination resorts throughout the USA providing attendees with the opportunity to learn to ski or improve their current skills through professional instruction.

“We are more than pleased to announce the growth of this partnership,” said Andy Knittle, CEO of Nitro USA. “The creation of the Subaru Nitro Snow Militia places a tremendous amount of resources in the field working at the grass-roots level. We hold these service activities among the most important aspects of our business, and this new team is a key component of those activities.”
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Subaru Commitment to the Outdoors
When a Subaru is seen driving down the road or at the trailhead, chances are it will be loaded with a kayak, canoe, mountain bike, skis or snowboard. That’s because Subaru Symmetrical All-Wheel Drive provides drivers with superior performance in all types of conditions - essential for transporting outdoor sports enthusiasts to the river, the mountains and those “off the beaten path” destinations with safety and confidence. Together with its partners, Subaru hosts hundreds of outdoor events each year from coast to coast. This approach helps Subaru learn more about its customers’ interests, and enables the company to demonstrate how Subaru Symmetrical All-Wheel Drive can complement their active lifestyles. Because of this commitment, many refer to Subaru as the official vehicle of the outdoors. For more information visit www.outdoorlife.subaru.com.

For additional information regarding Subaru visit www.subaru.com.

About Nitro USA
Nitro USA, Inc. Corporation sales office is based in West Lebanon, NH. and the design office is located in Seattle, WA Nitro is a full line Snowboard company selling snowboards, boots, bindings, softgoods along with L1 and L1ta Premium outerwear brands. The brand is sold in 300 dealers across the US and has been building snowboards and related product for over nineteen years. To get a better look at Nitro go to either www.nitrousa.com or www.L1outerwear.com.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2004. For additional information visit www.subaru.com.