Nitro would like to announce some changes at the rep level that have recently taken place. With the growth of the brands under the Nitro umbrella and the increased need to better service the accounts that support Nitro there are a few changes in the works.

The first change is in the Eastern Great Lakes. Chad Hendricks (AKA: Moose) and his rep group; Misfit Moose Alliance will oversee this side of the lake as well as his current role as the lead rep on the Western side. This will give dealers added support by bringing two extra reps to help sell and promote the Nitro Brands. For bigger events on either side of the lakes it would give Nitro up to five total reps to cover any needs that arise.

Moose is charged with running this territory and has in place Ryan Soroko to handle the day-to-day needs of the Eastern lakes. Ryan will help to reinforce the service and promotional needs for this territory and focus on this side of the lake.

On the western side of the lakes Moose will still continue to manage the territory for Nitro along with his Dan Copeland and Cody Prudoehl. This formula worked well this year and will continue to evolve.

Further west, Nitro is combining the Rocky Mountain and Inter Mountain territories. Scott “Scooter” Smith will oversee the management of these two very important territories as one. Jeff Oaks will remain in place in Colorado to take care of business there as the rep. Luke Kessler will come back on board in the fall to handle all promotional and sales needs as the Sales Associate again.

Scott will remain in Utah and manage the daily activities of this territory, which includes Utah, Arizona and Wyoming. Ryan Terwilliger his Associate Rep. will continue to work with Scott in this territory. The two also will help share any additional support Colorado may need and vise versa so there will be a total of four reps to help further the support and promote the Nitro brands here.

These changes will take effect as of June 1st and should not take long to see the improved service and impact for the Nitro brands need to help the sell through.

For more information, visit www.nitrousa.com