Portland, Ore. (Aug. 29, 2007) – Bonfire Snowboarding’s new website featuring 2007-2008 outerwear is up and running. The new site features photos and information on Bonfire’s complete line of new products, as well as video content, rider interviews, news and online shopping.

The new site features easier navigation and gives consumers a simple way to buy Bonfire products.

The site gives browsers tools to engage in online shopping with a new fit guide, and a range of options for those who want to browse by color, style or category.

“With the help of our online retail partners, the ‘Buy Now’ button will really aid consumers in finding the right outerwear in the color they want, regardless of their location, said Marketing Manager Amy Eichner.”

Visually, the new site draws inspiration from Bonfire’s current ad campaign with an increase in interactive features like tech videos on products.

“The new website expands the team rider pages and gives a better look into the different styles and opinions of the Bonfire Team. They are such a cool crew. I’m glad that people will get to know them even better,” said Bonfire Marketing and PR Coordinator, Rian Rhoe.

The Bonfire website will be updated regularly with current news, events and video.