Burlington, VT and New York, NY- November 1, 2007 - Burton Snowboards and Kidrobot today unveiled their limited-edition collaborative snowboard, the Burton Kidrobot Custom Plus. The inaugural collaboration between the companies has been over a year in the making and involved collaboration among multiple artists and snowboard designers.

Based on the platform of a Burton Custom 158cm snowboard, the Burton Kidrobot Custom Plus began as a blank canvas for Kidrobot founder Paul Budnitz to play with. The result is a whimsical and colorful board with a topsheet graphic that features Kidrobot's iconic "Kidrobot head" character and a base graphic that depicts a collage of well-known Kidrobot characters including the Dunny, Smoking Labbit and Icebot. Artists whose characters appear on the board include Paul Budnitz, Frank Kozik, Dalek, Tilt, Sket One and more.

The Burton Kidrobot Custom Plus marks the first time Kidrobot has collaborated on a snowboard. Paul Budnitz had this to say about the organic process with which Burton and Kidrobot joined forces, "Greg Dacyshyn, Burton SVP and Creative Director, and I are fans of each other's work. When we met, we totally hit it off. A collaboration was necessary - it wasn't even a question."

Likewise, Greg Dacyshyn was equally stoked on the project, "I have always been a toy collector…you're never too big to play with toys. I really love what Kidrobot does. They have an amazing design sensibility, and it really works well with what we do here at Burton. I look forward to working on more projects with them in the future."

The Burton Kidrobot Custom Plus is being produced in super limited quantities and will be available at Burton and Kidrobot flagship stores and at very select snowboard retailers. Please stay tuned for additional Burton and Kidrobot limited edition product in the very near future. For more information please go to www.burton.com or www.kidrobot.com.

About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Austria and Japan. For more information, visit www.burton.com.

About Kidrobot
Founded by designer Paul Budnitz in 2002, Kidrobot is the world’s premier creator and retailer of limited edition art toys and apparel. The products sold at Kidrobot merge street trends and pop art to produce limited edition, collectible toys and apparel. Many Kidrobot products feature unique collaborations with famous artists from backgrounds of graffiti, fine art, industrial design, graphic design, illustration and music. Kidrobot operates three store-galleries, one at 126 Prince Street in SoHo, New York City, another at 1512 Haight Street in San Francisco and a third at 7972 Melrose Avenue in Los Angeles. Kidrobot Miami is due to open in November 2007. Kidrobot products can also be found at numerous boutique retailers around the world and online at www.kidrobot.com.