JANUARY 30 THROUGH FEBRUARY 5, 2008

17 of World’s Best Snowboarders in Test of Skill on Natural Terrain

Huntington Beach, CA (November 28, 2007) – Quiksilver, the leading brand in boardriding, today announced that the inaugural “Quiksilver Natural Selection: All-Mountain Freestyle Invitational at Jackson Hole” snowboarding event will be held from January 30 to February 5, 2008 in Jackson Hole, Wyoming.

This innovative event is the brainchild of Quiksilver athlete and one of today’s most versatile and accomplished snowboarders, Travis Rice, who envisioned a competition that removes the constructs of snow parks and half-pipes, and instead uses a natural-terrain course to bring out the best in riders’ style and technique.

Travis, who is also an avid filmmaker, has posted a personal video announcement about the event on Quiksilver’s website: www.quiksilver.com/naturalselection

To ensure fresh, untracked snow, the event extends over a seven-day “holding period” beginning on January 30, with the two days of actual competition to be determined by natural forces. The idea is to hold out for the best possible powder conditions so riders can carve fresh tracks.

“We’ll leave the course design to Mother Nature and let riders express themselves in an unpredictable measure of true, raw talent,” said Travis. “To succeed here, riders must embrace the mountain on its own terms and get after it with respect, grace, artistry and fun. This is the return to the soul and roots of riding.”

According to Quiksilver CEO Bob McKnight, the event’s goal is more than to simply showcase riding.

“This competition is about stripping away anything unnecessary, and exploring the basic, instinctual and powerful balance between mountain and rider,” said McKnight. “Travis and the riders hope the Natural Selection will emphasize this aspect of the sport and return an organic, soulful approach to competition.”

17 Riders - Seven Days - One Mountain

While the event will feature an exclusive field of 17 riders handpicked by Travis coming together to test their skill in an all-natural setting, it’s also an opportunity for the leaders of snowboarding culture to congregate in the name of fun.

“The event is less about ‘winning’ and more about the world’s best riders pushing each another in a setting that requires each to be at the absolute top of their game,” said Travis. “But this is also a chance to stop in the middle of the competition season, get together and have fun. Plain and simple – just like we all used to do before turning pro.”

Details of The Quiksilver Natural Selection

- Features an exclusive field of 17 riders handpicked by Travis Rice, one of the most respected top-tier competitors in the world and winner of multiple X-Games medals

- The week-long event places equal importance on the community aspect of the gathering of riders at one of the nation’s most storied mountains

- Big mountain invitational with Freestyle and Slopestyle elements

- Seven-day “holding period” to ensure fresh powder, snow quality and conditions

- Two full days of competition in two areas: Dick’s Ditch and Casper Bowl

- $75,000 in prize money with creative contest bonuses and payouts

- The event will be aired on a special webcast on Quiksilver.com

List of Event Riders

Travis Rice, DCP, Danny Kass, Gigi Ruf, John Jackson , Bryan Iguchi, Nicolas Müller, Kyle Clancy, Roman De Marchi, Hampus Mosesson, Mark Carter, Devun Walsh, Mark Landvik, Bjorn Leines, Andreas Wiig, Sammy Lubke & David Benedek

The Quiksilver Natural Selection is made possible by a network of partners: Jackson Hole Mountain Resort, SoBe, and Hotel Terra

Jackson Hole Mountain Resort: Uniquely untamed and renowned as one of the most challenging mountains in North America, Jackson Hole is a year round adventure outpost, with incredible skiing and snowboarding in the winter and amazing National Park access in the summer. “The Big One” combines incredible terrain for all levels of skiers and snowboarders, amazing on-mountain fine dining including the new Bridger Restaurant complex at the Gondola Summit and a full service resort at the base. Coming in December 2008 will be a new 100 passenger Aerial Tram that will operate from the base to the summit of Rendezvous Mountain, an amazing continuous 4,139 vertical feet, which will cement this destination resort as the top ski mountain in the US. JHMR offsets 100% of our energy with renewable energy and is third party ISO certified as a "green" company, the second of only two ski resorts, and one of the smaller companies in the US, to achieve this recognition. www.jacksonhole.com

SoBe: South Beach Beverage Company makes refreshing beverages marketed under the SoBe brand name. SoBe is a separate operating unit of Pepsi-Cola North America. For more information, visit the SoBe web site at www.sobebev.com or call the Lizard Line at 1-800-588-0548.

Hotel Terra Jackson Hole: The first in a worldwide collection of green hotels, Hotel Terra Jackson Hole adopts an evolutionary approach to hospitality, where luxury and environmental responsibility come together to create an exceptional guest experience. Located slopeside to the

legendary Jackson Hole Mountain Resort and at the gateway to Grand Tetons National Park, Hotel Terra incorporates modern design with a western sensibility. For more information please visit www.hotelterrajacksonhole.com or call 800-801-6615.

About Quiksilver, Inc.
Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.