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Jeff Cormack Joins Lucid Notion Snowboard Company

Denver, CO (12/04/2007) - Following a year long saga where Jeff would call and write Lucid Notion demanding he be on the team…Jeff Cormack is now officially part of an exclusive point in snowboarding’s history: The Peoples Snowboard Company!

0001.LN.JC.2007

Jeff joins Lucid Notion Teammates Ralph Samson, Jeff Johnson, Joey Hodges and AM Rider Andy O on a team that is slowly becoming snowboardings exclusive riders outlet.

Lucid Notion is a small snowboard company born in Minnesota and Illinois, but raised in Denver Colorado. The addition of Jeff marks a landing of Lucid Notion’s first ever Professional Snowboarder born and raised in the great state of Colorado and we couldn’t be more happy! There are more additions to come…but until then, here is what Jeff had to say about what he does for a living:

“Things about me:

I hate chair lifts... They freak me out, I hate
ski resorts with $15.00 parking fee's, I hate snowboard parks, and
circus shit. I love small resorts where you can get a front row
parking spot 100 feet from the lift... even if the resort sucks, I
like being in the powder building my own jumps with my friends,
stoked on log jibs, stoked on urban shredding, not stoked on this
new trend in snowboarding where people don't actually snowboard.... They just avoid doing gnarly stuff by replacing it with "creative" stuff.... What is that? Love snowboarding... “

Other than The Lucid Notion Snowboard Company Jeff Cormack is represented by the following fine companies: >Oakley, Bern Helmets,Echo Mountain Park,Kicker Audio,Liquid Board Wear,Purl Wax, Chaos and sometimes the Leines Brothers send him some Celtek Gloves… but not all that often do they do so...

The Lucid Notion Snowboard Company is an often-talked shit about tiny snowboard company based out of a small room in downtown Denver Colorado. Their cute and cuddly snowboards can be viewed on their website:

The Lucid Notion Snow-Show Website

or on myspace at:

The Lucid Notion Silly Myspace Site

Jeff Johnson, Ralph Samson, Joey Hodges, Jeff Cormack, Andy O, Daniel, Ryan, Scott, Brett and the entire Lucid Notion Crew thank you for following along with the industry wide revolt that is The Lucid Notion Snowboard Company!

wait a minute...

so he "hates snowboard parks", yet he is sponsored by an all mountian park resort?... and is part of "the industry wide revolt that is The Lucid Notion" yet has many sponsors (ie. oakley, bern helmets, liquid board wear(or should we say w.l. activewear), and kicker audio) that are the exact opposite. huh?... unless he's playing "mr. righteous bight the hand that feeds" guy... then i'm starting to feel like all this is just as fake as everyone claims the corporates are.

Hmmm

Does sound a bit like a marketing scam. If you were so anti corporate and pro rider owned snowboard company seems like you would be a bit internally conflicted being sponsored by kicker audio. And the park comment threw me off as well, maybe he doesn't like the vibes in parks or something like that. I don't know, whole thing seems a bit fake.

It's all so fake.. I don't know what to do!!

You gotta have more fun dude...Let shit roll a little. No one is claiming to be anyone or anything they're not, no one is hating on corporations here, and I'm pretty sure that the sport of snowboarding has not been harmed by these statements. I'm also pretty sure that no one besides you really gives a shit. We're all just trying to get by here... you know??

-Hungry

"Fighting online is like racing in the special olympics... Even if you win, you're still retarded."

what???

what are you talking about?
all you guys do is hate on corporations.
that's the whole basis of the lucid notion marketing campaign.
and there are plenty of posts on this website that back that up.

i'm not hating on lucid notion or the corporations.
i just think people should quit bashing others as the form of their own marketing campaign.
let your product speak for itself.
i think it's great to see small companies, like lucid notion, make it in the industry.

and i'm pretty sure just as many people give shit about this as they do about all the anti-corporate crap you guys spill.

also, don't try and act like you know me.
all i do is have fun.
i could give a crap if this is fake.
not gonna ruin my day.
but, if you're gonna run with this anti-corporate talk.
then at least try back it up with your actions.

Hmm.

Your press release is all fake? Because that is the defination of Poser.

"I'm pretty sure that the sport of snowboarding has not been harmed by these statements"
-the only thing harmed is your reputation...

Ha..

I love the fact that you called him out that.

when life gives you lemons clean your room

ya this dude fur sure has a vagina

but werd on the street is he has a mean switch fifty

Vaginas and lemons are great..When combined they make sour puss

He does have a MEAN switch 50.. but it has nothing on that switch steeze press you did yesterday. That thing had so much guy-on-guy sex jammed into it. How else could you press that hard and lean so far??

I heard this guy can't even do a double cork 1080 at the Icer air or the x games. What's up with that? I mean really.. people are doing 1260's now..

Lucid Notion is Dope!! Alex Cutler is dope too... better watch out for him and his guy-on-guy action!

"Fighting online is like racing in the special olympics... Even if you win, you're still retarded."

WOWZERS!

"sometimes the Leines Brothers send him some Celtek Gloves… but not all that often do they do so..."

It takes balls to diss one of your sponsors in your own press release.
Way to be grateful Jeff, I'm sure that will get more product in the mail....

Seriously

Thats fucked up, I'd cut him for that.

Humor... hmm?

Sarcasm homies... It is a form of humor that makes the world a more interesting and fun place to be... You obviously missed the bus here brobras.

-hungry

"Fighting online is like racing in the special olympics... Even if you win, you're still retarded."

I got it...

You have to understand that something like that is going to get misinterpreted. Never in a million years would I let something like that out unless I was done with that company, whatever, let the parrots chirp...I'm sure your boys at Defcon got your drift and blew it off.

Congratulations on the board hookup. LN seems to know whats up, they 'get it' more than a lot of companies out there...

I'm stoked for anybody making it in this sport. Talking companies out of product isn't the easiest thing to do- you're obviously getting things done....

Yeah Jeff!

Jeff is the man and he loves to shred our park and ride our chair lift at Echo. Haha! Way to go!

Check out our new episode of Echo Mountain TV at: http://youtube.com/watch?v=MDvOmUCn-LQ

See Jeff and a bunch of other people shredding our new features on opening day.

shred Echo!!

you know........

you guys may hate on him here but this guy is huge in Turkey and Africa... just wait he's gonna make his U.S. break through any momment and start doing his early grab triple backflip 450 to boardslide he's just gotta get his special up first

dont hate

Can't we all just get along!

Hey so just to comment on all the haters out there...
First off he is freaking joking around. Second whether you hate on everyone you dont know or just people you've never met but heard rumors about, get your facts straight I've definitly seen Jeff throw down some tricks most of us have never even thought about. So STOP HATING AND GO SNOWBOARD.

149

either he's 4'9 or that's the biggest 149 I've ever seen.