Photos: Carl Stormer

Toyota's Creative Collaboration Project Partners With Quiksilver, Jackson Hole Snowboarders to Shoot, Edit and Premiere Snowboard Film During First 3 Days of Event

Jackson Hole, Wyoming (February 3, 2008) -- Last night at the historical Jackson Hole Playhouse, a star-studded mix of professional snowboarders, industry legends, visiting media and local rippers gathered for a post-competition screening of the Toyota-sponsored user-generated snowboard film "You Shot This!" The Quiksilver Natural Selection partnered with Toyota's creative collaboration project, HEYA and cinematographer Rich Goodwin (http://www.youtube.com/richiebeats69) to produce this 8 minute video, which cuts together over 4 hours of handheld video camera footage shot by 20 of Jackson Hole's best riders over the last few days. The video, which is now posted on the Quiksilver Natural Selection website, provides some rare glimpses into the on-mountain exploits and après-shred shenanigans of Jeff Moran, John Rodosky, Owen Reed, Graham Scott, Rob Kingwill, Adam Dowell and other local legends. Visit quiksilver.com/naturalselection to see Jason Elms and his posse house jumping in Teton Village, comedy by the Jackson Hole High School snowboard team, Quiksilver team rider Travis Rice pulling donuts in his truck and unbearable amounts of fresh powder. While you are there, don't forget to check out the updates, photographs and videos from the weeklong event going on now in Jackson Hole, Wyoming.

About HEYA
HEYA, the Japanese word for "room," is an innovative online platform created by Toyota that allows young adults to share ideas and collaborate with one another on a wide variety of creative ideas and projects. Visit heya.toyota.com for more information and to find out "what we can do together."