exacltly. I can pick up a Dyrdek deck along with my 100 pack of toilet paper. How convenient.

they are going to bring out a new brand of 'real' skate shoes separate from gravis so he'll probably be riding for that!!

i guess they feel they need to consume or be consumed....

yeah but being "green" is so hot right now.

im on fire, baby

i disagree. as much as it is a marketing campaign, at the same time i'd rather have them do something rather than nothing. cause really, what they are doing is more "environmentally friendly" than the alternative of not doing all those things. get rid of the plastic binders? what are you gonna use as a substitution? recycled steel? then everyone will be complaining about the weight. maybe aluminum? that's lighter right. yeah... but just as much of a bitch to the environment.

bottom line is that there are millions of hungry consumers that want and need their products. and anything that the manufactures do to help decrease their footstep on the environment is fine by me. even if that includes them wanting to brag about it in their campaigns.

i agree with the other guy, even their best effort is really trivial when you think about and and it has no real world impact. so some shirts are made of bamboo, they still have to be shipped half way across the world and the all over the country and are produced in factories that need power and heat and......

people will probably buy MORE shit because they think its 'eco friendly" thus fueling the consumerism that is driving all this stupid crap

that is exactly my point. It is the nature of industrial production, unless we all start giving up our desire for worldly posessions and live in caves, eventually, no matter how small the exponential increase (population) it really is a loosing battle.....so enjoy snowboarding while we have it. I wouldn't mind living in Canada BTW, but eventually you will be invaded for the tar sands in Alberta- probably by the US.

all you have good points, but the bottom line is none of you are riding shit that you went out and made yourself from stuff your grew yourself and then replaced it afterwards - we are all the ones buying the stuff whether it be snowboards and bindings, or clothes or cars and gas, whatever the case may be it is all stuff we need. maybe not need, but the alternative is go back to living in caves? i agree that if companies dont do ANYTHING then we would be a lot worse off than doing something. saving the world is not something that one person or one company can do... we all have to be aware and do stuff like recycle what we can and limit the use of things like plastic bags and car pool and all that good stuff. as far as burton "bragging" abotu being environmentally friendly sometime soon here, i know i would rather have them be aware of the environment and let us know about it rather than not giving a shit and not saying anything.

SMOKE WEED EVERYDAY!!!!

Who's "VF" - ?

VF is the company that owns Vans and North Face.

sure it is good to be owned by great corporations, but what you don't know is how much vans outerwear has improved by being made with the same technologies that the north face uses. Vans now has the same materials, same stitching techniques and so on that the north face has been using for years to make some of the best and highest performance mountaineering outerwear available.

I wasn't trying to imply that Vans and North Face don't produce top notch product, I'm sure it's some of the best. I'd like to think the majority of the larger companies are still doing things right in some aspects. I thought the DC article in the most recent Snowboard was a great example of how larger corporations can provide the funds and resources to let their team and engineers R&D their product to perfection, thats sick.

McDonalds i think

funny you mention the 'eco-company' thing... they have something in the pipe works to cover this, as well.