WHAT’S WHITE, FLUFFY, FUN AND HAS 792cm OF SNOW? IT’S FERNIE ALPINE RESORT!

Calgary, AB – February 7, 2008– Fernie Alpine Report has the most powder snow of any major ski resort in Canada, with another 23cm (9 inches) of snow in the past 24 hours, 41cm (16 inches) in 48 hours, and 96cm (38 inches) in the past 7 days. The mountain’s snowpack has surpassed 327cm (11 feet), and the resort has received a whopping 792cm (26.4 feet) year to date.

With an average annual snowfall of 875cm (29 feet), Fernie is already anything but average this winter.

The Fifth Annual Fernie Freeski Competition will take place February 20-24, 2008. The event begins with Registration and a Venue Inspection on Wednesday, Qualifying Round on Thursday, Semi-Final Round on Friday, and Final Round, Awards Ceremony and Party on Saturday. Sunday will be held as a weather day. Registration is now open at www.skircr.com/compete. Call 1-800-258-SNOW(7669) now to book your vacation with the Fernie Lodging Company, the official accommodation sponsor of the event. Fernie’s avalanche forecast team has confirmed that the event will be held within the ski area boundary.

Named this fall as one of the Top 5 Ski Resorts in North America by Skiing Magazine, and one of the Top Powder Destinations by Fall Line Magazine, Fernie Alpine Resort is known around the world for powder.

Book your winter getaway today. Call our Central Reservations department at 1-800-258-7669 or visit www.skifernie.com/vacations.

About Fernie Alpine Resort
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home to over 29 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort www.skifernie.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. RCR is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Lake Louise Mountain Resort and Nakiska in Alberta; and Fernie Alpine Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels, backcountry lodges and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.