Juuso Laivisto Earning the MVP Title

Bear Mountain Sold Out of Lift Tickets for the etnies GvR Snow with More Than 7,000 People in Attendance

Big Bear Lake, Calif. – Today the first-ever etnies GvR Snow went down at Bear Mountain, California and the Regulars stomped the Goofies and took the win!

The event started off with blue skies, and despite the change of conditions, with heavy snow fall during the Regular Team’s final runs, Juuso Laivisto sent it and earned both first place and MVP!

The team-based format of etnies GvR Snow put Transworld Snowboarding’s Regular Footed riders against FUEL TV’s Goofy Footed riders, with each team appointing a team captain. The final score left the Regular footers victorious with 2747 points over Goofy’s 2345.

FUEL TV’s Director, John Stouffer, came out to lead the Goofy Team to take the win, with Nick Dirks, Louie Vito, Ryan Thompson, Simon Chamberlain and Chris Bradshaw as the starting five going into the finals.

Kurt Hoy, captain of the Regular Team, appointed Austin Smith, Joe Sexton, JP Walker, Markku Koski and Robbie Walker as his starting five going into the finals.

Juuso Laivisto came out, qualified for the finals and pulled some stylish backside 7’s, frontside 7’s and a 50-50 to 360-out on the rail to win it for the team.

Pierre André Senizergues, CEO and owner of etnies, with Juuso Laivisto’s Big Check

Team Regular Getting Paid

Louie Vito Boosting Off the Largest Hip SoCal’s Seen

GvR Results:

Total Weekend Prize Purse – $50,000

Regular Team:

1. Team MVP Juuso Laivisto – $9,000

2. Keegan Valaika – $4,500

3. Stian Solberg – $2,000

4. Erich Dummer – $1,750

5. *Robbie Walker – $2,500

6. *Austin Smith – $2,000

7. Dave Fortin – $1,000

8. Scott Vine – $1,000

9. *Markku Koski – $2,000

10. Corey Cronk – $1,000

11. Corey Noble – $1,000

12. *JP Walker – $2,000

13. *Joe Sexton – $2,000

14. Beverly Vuilleumier – $1,000

15. Desiree Melachon – $1,000

Goofy Team:

1. *Louie Vito – $1,750

2. Forrest Bailey – $750

3. Clayton Shoemaker – $750

4. Tyler Flanagan – $750

5. Jonas Michilot – $750

6. *Nick Dirks – $1,750

7. *Simon Chamberlain – $1,750

8. Siguard Haga – $750

9. Alex Sherman – $750

10. Cody Boan – $750

11. Kimmy Fasani – $750

12. Harrison Gordon – $750

13. *Ryan Thompson – $1,750

14. Gabi Viteri – $750

15. *Chris Bradshaw – $1,750

The * symbolizes the five riders selected by the team captain for the final team. Each of these team riders receives an automatic $1,000 going into the event.

At the close of the etnies GvR contest on Saturday, Ghostface Killah played a free show on the Bear Mountain sun deck. A crowd of snowboarders and lurkers gathered to hear the great performance he put on, regardless of the rain.

Ghostface Killah Congratulating JP Walker on his Signature Jib that was unveiled at Bear Mountain today

Check out gvr.etniessnow.com for additional details, photo galleries and video.

Be sure to catch all of the action from the etnies GvR Snow on FUEL TV!

The etnies GVR Snow will air on FUEL TV on Monday, April 7 at 8:00 p.m. ET/PT. For more information, please check www.fuel.tv for local times and listings.

About etnies:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies' vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX athletes and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com