Who can disagree that media has changed drastically over the years and with it the face of snowboarding? No longer do we have to go to an event to get instant results, glue ourselves to the TV hoping that the news will cover the latest comps or keep our antsy fingers distracted until the newest subscription is delivered to our doorstep.

Most recently blogs have introduced immediate access to the happenings in the snow industry. Click on a goggle blog and see the newest frame or click on an outerwear blog and get updates on the newest cuts and fabric. Go ahead and click on a board company’s blog and get the lowdown on their team’s day-to-day. Everything from rails, jumps, backcountry, competitions to driving stories, stuck-at-the-airport-again dramas and photos at the bar are blogged about. It’s all accessible, the mundane to the exciting.

Nikita knew it wanted to join the blogging bandwagon but it had to be done when the time was right. “I knew the time had come for Nikita to start a blog but I wanted to steer clear of the Google empire’s option, Blogger. Brandon introduced himself and the mission behind Seshn and I was hooked”, says Kelly Stoecklein for Nikita. What better way for a grassroots clothing company to start blogging than to join forces with a grassroots media option?

Brandon Winnie and Kristian Walters are at the helm of Seshn and are excited about their media project. "Working with a quality brand like Nikita has us thrilled." said Brandon Winnie, founder of Seshn.com. "Nikita fits our image and message perfectly and we are stoked to be able to provide a platform in which they can distribute their news and information on, and then turn and use that same content across other communities to get as many targeted eyeballs as possible."

Visit nikita.seshn.com

For more info, visit nikitaclothing.com