Travis Rice Pioneers New Tricks and Technology in Season’s Most Anticipated Snowboard Film

Jackson Hole, Wyoming – “That’s It. That’s All,” the groundbreaking snowboard film produced by Brain Farm arrives to viewers worldwide this fall. Travis Rice invites the world to join in the epic ride, as he and a dream team crew set out to find the new zones, tricks and a whole new perspective on snowboarding.

“’That’s It, That’s All.’ is epic snowboarding meets Planet Earth,” explains Curt Morgan, President of Brain Farm. “The film is a visually stimulating piece of work that pulls in a wider audience by encompassing the most progressive riding in the world with unbelievable travel and nature footage.”

In an attempt to push the progression of action sports films, “That’s It, That’s All.” raises the bar on both the level of athleticism and quality of production. For two years, producers Rice and Morgan traveled the world in search of conditions that capture the essence of snowboarding. This quest took the riders to New Zealand, Japan, Germany, Canada, Valdez, AK, Jackson Hole, WY and Mammoth, CA. Using the features found in these locations, Rice began inventing new tricks including the first landing of a double backside rodeo 1080 (spinning three times, while going through 2 inversions).

Using state of the art equipment with access to a dream team of snowboarders, the producers created a visual snowboard film that redefines the genre. A dozen models of cameras were used during production including for the first time in core action sports, the Wescam 35, to film stable follow-cam shots on snowmobiles and the Cineflex HD, to capture steady aerial shots from helicopters.

“We put everything we humanly could into the production of this film,” said Travis Rice, Snowboarder and Co-Owner of Brain Farm. “Quiksilver and Red Bull stepped up to help us match top caliber riding with the highest possible production quality. Our hope is to showcase snowboarding in a whole new light.”

“That’s It, That’s All.” includes the most unique footage ever shot of Travis Rice, Mark Landvik, Nicolas Müller, Terje Håkonsen, Jeremy Jones, John Jackson, Pat Moore, Scotty Lago, Bryan Iguchi, Jake Blauvelt, Danny Kass and many more. There are many ‘firsts’ in the film including the first landed attempts at a handful of tricks, first time in locations and the first full, professional quality HD core snowboard film.

“That’s It, That’s All.” comes to DVD, Blu-ray™ and goes on tour in September 2008 with an iTunes release in October. To purchase “That’s It, That’s All.” check out ThatsIt-ThatsAll.com or stop by your local snowboard shop this fall.

View the teasers here and here.

TOUR STOPS:

Major Premieres in USA:

Jackson - Sept 13
Denver - Sept 27
Portland - Oct 10
Seattle - Oct 11
Boston - Oct 16
Columbus - Oct 17
Minneapolis - Oct 18

Major Premieres in Europe:

London - Oct 31
Antwerpen - Nov 1
Paris - Nov 2
Lausanne - Nov 4
Milano - Nov 6
Wien - Nov 7
Munich - Nov 8
Prague - Nov 10
Warsaw - Nov 11
Barcelona - Nov 12
Stockholm - Nov 14
Oslo - Nov 15
Moscow - Nov 17

Major Premieres in Austalia / New Zealand:

Wanaka Aug 20
Sydney Aug 22
Falls Creek Aug 26
Melbourne Aug 28

Major Premieres in Canada & Asia / Japan:
Coming soon.