VICE is located in Boulder, CO in the Twenty Ninth Street shopping district. This one-of-a-kind store, started by a CU grad, strives to bring Colorado an impressive array of streetwear.

For all the riders or just generally steezy kids out there who are forced to shop online because Zumiez and Pac Sun just don’t cut it, look no further. VICE is different from other local skate / urban shops for a few reasons. First of all, it is more of a boutique than a shop. Everything inside looks pristine and the store as a whole is aesthetically pleasing. While other shops are bombarded with banners and racks of clothes, VICE is impressively modest and fashionably decorated. The price tags are modest too. It’s no TJ Max, but I was pleasantly surprised with the numbers on the price tags. Furthermore, the shop caters to more of a street or underground scene, where you won’t find brands like Volcom or Billabong- as much as we love them.

Some brands that VICE does have include: Nike, Crooks & Castles, Akomplice, 10 Deep, The Hundreds, Rogue Status, Stussy, Undefeated, Sneaktip, Reebok, Artful Dodger, Adidas, and American Dreamer.

In addition to clothes, VICE is the place to go for shoes and hats. The store is home to authentic and new items from Nuggets Throwback hats to Reebok’s new Monopoly high tops.

As streetwear evolves, so does VICE. Check in frequently as this store is always bringing you the latest in fashion from the premier street, skate and urban brands.