When two companies join together with over 100 years of combined snow experience under their boots, good things are bound to happen. Arctic Cat snowmobiles and Atomic Snowboards have renewed their relationship for a second year. Arctic Cat was the innovator when it came to transporting snowboarders further into the backcountry. Now, the manufacturer of World Class snowmobiles is setting a higher standard.

Arctic Cat and Atomic work well together because both companies are “more intense” compared to their competitors, and they like it that way. Both companies strive to sell the best snow products and are willing to create something out of the norm to grab their consumer’s attention.

“These concept M7’s have taken a different graphic design direction than what is typical in the snowmobile industry. We’re not in the business of building something “typical”. The objective of these concept snowmobiles is to show the snowboard industry, that they can purchase the best available mountain sled on the market and custom design it to their liking with the help of Arctic Cat accessories and other various snowboard equipment manufacturers, said Kale Wainer, Media Relations representative for Arctic Cat.

The M7’s

If you want to gain access to the utmost powder in the world, you have to start with a capable snowmobile. The Arctic Cat M7 was born to scale the slopes. This sled has an unfair advantage with the perfect combination of lightweight chassis, suspension and power.

Three M7 snowmobiles will tour the countryside this snow season with various representatives of Atomic Snowboards. The snowmobiles will appear at snow shows, demos, dealers, and will appear in a variety of snowboard DVD’s ridden by Atomic team rider Danny Garrity.

M7 153’s were selected as a starting point for the Atomic project. The orange and black machines were designed for representatives of the Atomic show tour with custom Argyle graphics derived from Atomic’s Alibi snowboard. The Green M7 was specially designed for Atomic Pro rider Danny Garrity, with graphics straight off his signature Rapture board.