The rumors are true – ThirtyTwo and StepChild are combining forces for this up- and-coming season to bring you a team movie project. Last year StepChild did a 25-minute free video titled “Downloaded” which received 65,000 views in the last thirty days. Based on this distribution template and its success, both brands agree that their new movie will be a free download.

“By bringing in ThirtyTwo as a partner it will help us step up the quality of production as well as the level of riding compared to last year’s free “Downloaded” movie. We are stoked to be working with ThirtyTwo on this,” adds Sean Johnson, founder of StepChild.

ThirtyTwo’s Eco-Activities Call for Reducing the Impact of Global Warming by Treading Lightly on the Environment

Lake Forest, Calif. (Oct. 20, 2008) – To do their part to make sure the powder continues to fall, ThirtyTwo is at the forefront with its TR32D Lightly eco-activities that fight global warming and give back to the environment by offering many sustainable materials and manufacturing processes with no compromise on delivering high-performance products.

Click ThirtyTwo to check out the new website.

Action Sports Leaders Announces Results of Industry’s First Comprehensive Eco-Audit

LAKE FOREST, Calif. (April 22, 2008) – As part of its ongoing commitment to the preservation of the environment, action sports leader Sole Technology, parent company of etnies, éS, Emerica, ThirtyTwo and Altamont apparel, today announced the results of its first corporate eco-audit to measure the company’s overall carbon footprint, and its goal of becoming a carbon neutral company by the year 2020.

“Corporate responsibility and environmental conservation have been at the forefront of our philosophy for many years and our commitment to making an impact on the consumer, the industry, and the planet is stronger than ever,” said Pierre Andre Senizergues, CEO and founder of Sole Technology. “As we release the results of our first eco-audit, we look to our team, our customers, and our partners in the action sports world to help us become a carbon neutral company that will pave the way for a greener future.”

Lake Forest, CA – etnies and ThirtyTwo proudly welcome Joe Sexton to their Am squads. Coming from the land of 10,000 Lakes, 20-year old Sexton grew up riding his home mountain of Highland Hills, Minnesota.

Joe nabbed the opener in StepChild’s “Child Support” this winter and he’s been filming with the Mack Dawg Productions People crew for 2008.

As rumored, Timebomb will be killing off 3 Trick Pony with “She Loved That Pony,” an event dedicated to the competitiveness of snowboarding.

Harkening back to the good ol’ days (the early 90’s), the hand-shaped half pipe—made with shovels, racks and love—will feature classic barrels, logs and a manual pad.

Juuso Laivisto Earning the MVP Title

Bear Mountain Sold Out of Lift Tickets for the etnies GvR Snow with More Than 7,000 People in Attendance

Big Bear Lake, Calif. – Today the first-ever etnies GvR Snow went down at Bear Mountain, California and the Regulars stomped the Goofies and took the win!

The event started off with blue skies, and despite the change of conditions, with heavy snow fall during the Regular Team’s final runs, Juuso Laivisto sent it and earned both first place and MVP!

Event Presented by Lost Energy Drink and ThirtyTwo at Bear Mountain Draws JP Walker, Simon Chamberlain and Leanne Pelosi

February 19, 2007 (Lake Forest, CA) – Today etnies announced the starting five for the Goofy and Regular teams in the etnies GvR Snow Finals on February 23, 2008 at Bear Mountain. The unique team-based format of GvR Snow pits Transworld Snowboarding’s Regular Footed riders against FUEL TV’s Goofy Footed riders, with each team appointing a team captain.

The starting five pro snowboarders appointed by Kurt Hoy, captain of the Regular Team and editor-in-chief of Transworld Snowboarding, include:

* Austin Smith
* Joe Sexton
* JP Walker
* Markku Koski
* Robbie Walker

Representing FUEL TV, Director John Stouffer, team captain for the Goofy Team, selected the following snowboarders for his starting five in the finals:

etnies GvR Snow presented by Lost Energy and ThirtyTwo, will be webcast live from Bear Mountain on Saturday, February 23.

Check out the GvR Snow site to catch all the action in this historic snowboarding event!

Come by the etnies booth in your ThirtyTwo boots, or with ThirtyTwo or etnies stickers on your board and we will hand you a free pair of etnies GvR Goofy or Regular sunglasses. While there you’ll also be able to customize free GvR t-shirts and iron them on right there in the snow! Wear your gear, get more gear! See you on the mountain!

The exclusive red and black Bear Mountain Lashed.

As Park Sponsor, ThirtyTwo Creates Bear Mountain Boots and Presents etnies GvR Snow

Las Vegas – This winter, ThirtyTwo collaborated with Bear Mountain to create an exclusive park staff-only colorway of the Lashed boot. Featured in numerous video parts each year, Bear Mountain is one of the most innovative parks in the world, and some of the best pros have made a name for themselves there. In addition to sponsoring Bear Mountain this year, ThirtyTwo is presenting the etnies GvR Snow that will be held there on February 23.

The Lashed is ThirtyTwo’s most popular boot for a reason: it dominates the park, pipe and backcountry. This skate-styled model was created by the premier boot brand for snowboarders around the world who want to ride at the highest level.