SAN CLEMENTE, CA JANUARY 27, 2006
Allyance, an innovative designer and marketer of premium quality sports and lifestyle apparel, gear, and entertainment, announced today the launch of their TV ad campaign including sponsorship of the X-games.
Allyance will be sponsoring television coverage of the X-games in key markets throughout the country. The 30-second spots and thousands of cross channel promotions will all highlight Allyance. The X-games, which begin airing this weekend (January 28-February 1st) on ESPN, ESPN 2 and ABC, will be brought to viewers by Allyance and will feature the company’s new commercials produced by 10th Street Bros.