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Snow Sports Product Sales Records Strong Growth at Retail for 2007-08 Season to Almost $3 Billion

McLean, VA (May 8, 2008) -- The snow sports products market grew by $280 million to reach $2.97 billion for the 2007.08 season, up from approximately $2.69 billion in all channels last season. Equipment sales were relatively flat in specialty shops and chain stores but increased by more than $40 million in online sales. Apparel sales increased by more than $100 million with snowboard tops and parkas selling very well in all channels. Kurt Widen, KJUS USA COO says, “The US market is challenging especially in these difficult economic times. However, snowfall is a great equalizer in our market, and early snowfall in the 07/08 ski season helped jump start sales in our segment. This along with strong sell through and continued growth in awareness of our relatively young brand positioned us well for the 08/09 order season where we saw a 27% increase over last year.”

Healthy sales of helmets, goggles and snowshoes led increases in accessories sales that grew by $64 million this season in specialty shops and online. “It’s hard to imagine a better season in the accessories business. We sold out of helmets and our goggle supply was similarly tight thanks to a season where every region had record snowfall and every resort was open,” states Blair Clark, SMITH Optics, Sr. VP, Marketing and Sales.

Mammoth Lakes, CA. May 2-3, 2008 –The Rockstar Energy Drink snowboarders, Jamie Anderson and Chas Guldemond, take Mammoth by storm this year as they charged their way to 1st in the Vans Fiesta de la Pipe competition. Pros and Ams, young and old tried to show their steeze for the $20,000 purse in this open session jam format to be crowned pipe queen and king of 2008. The Unbound crew jibbed out the 16-foot pipe with candy piñatas and crazy features to start the party as the riders flipped, twisted, and planted their way to the bottom. Chas gave props to the Mammoth crew, saying that “the format was creative and fun to hang out with his friends and peers for the BBQ style comp.” This end of season “last chance for cash” was judged by the riders, making this victory twice as sweet for the Rockstar Energy Drink crew who were up against the best in the biz.

Chas Guldemond crushed the pipe for 1st place and $5,000 on Friday with teammate Jamie Anderson grabbing the girls’ 1st place crown and $2,000 prize. After taking first at the 2008 Roxy Chicken Jam Slopestyle competition in March and sealing her fate as the 2008 TTR World Tour Title winner, Jamie Anderson was up against a very competitive Molly Aguirre and Elena Height. On Saturday, Guldemond went back-to-back as he snagged the $10,000 1st place prize and bragging rights for the WCI Rail Jam 2008. Chas zigged, zagged, and stomped his way down the custom built three-and-a-half story tall custom jib setup. His solid stylie moves proved victorious again as he beat out the best in the industry for the second day in a row.

Click Pet Projekt to check out the teaser.

Friends! View the trailer for Pet Projekt, the latest collaboration from Sam Kuhn, Imperial Motion, Bonfire, and Salomon. Werd!?

Click Sugar Shack to check out the new website.

Click Leisure Time to check out the teaser.

Check out Shots & Goggles coming soon.

Filmed & Edited by Paul Gemignani & Moss Halladay