WeAretheSuperlativeConspiracy + Darrell Mathes: Weactivist = TRUE!!

Stockholm, SE (Feb. 12th, 2008) -WeSC is proud to announce that what once was a mutual and distant admiration, has been made a formal affair, with the one and only Darrell Mathes welcomed as WeSC’s latest Weactivist! Chosen to represent WeSC and their Street Fashion program, Mathes will act as an informal ambassador for the brand flying the flag of WeSC near and far! Yeah!

“Now that I’m officially a Weactivist, all I can say that I’m very happy to be onboard. I’m definitely stoked to be with a company that understands street fashion in a way that reflects my identity and style of living,” says Darrell, who was invited to join the Superlative Conspiracy by fellow Weactivist and snowboarder, Jussi Oksanen, who ads, “If there was ever a “right guy” to ride for WeSC, it’s Darrell. It’s great to have him as a part of the WeSC family!

Allis

Stockholm, 31rd of July 2006:

Finally the bible of streethorsing is here. "Horse Play - A Streethorsing Retorspective" is brought to you by WeSC - WeAretheSuperlativeConspiracy. 200 pages of the best action out there, 200 pages that sum up the whole vibe of this urban movement. Read it carefully and you will get the whole picture of what streethorsing is al about!

City streets scream with neon signs, shopping window displays, asphalt, subways, buses, cars, corporate buildings and husky dark backyards. All this invites subcultures of all kinds to use the land and buildings of the cities in many different ways. Skateboarders are using the architecture, street artists uses the walls of the public room and street performers are taking advantage of the crowds stressing around in the streets. The cities are truly a melting pot of urban culture.

Streethorsing is mixing all these ideas - using the streets together with your best mate to express the inner soul of your art form.

But unlikely, streethorsing will never get the mainstream attention and will never get as commercial as skateboarding, and in general streethorsers don't scream for public recognition as most of the street artists and to put on an act in front of a unknown crowd has nothing to do with streethorsing, They're very look alike on the surface - but still miles away from each others at heart. Streethorsing is all about to stay 110% true to your passion!

WESC just posted some photos on their web site from their Swedish Snowboard Team Trip. Check out www.wesc.com to see more shots of the team hanging out, partying, building a jump...doing just about everything except actually snowboarding. Sounds like WESC style to me. While you’re there, you can also check out their comprehensive Travel Guide, which has everything you need to know about the hippest cities in the world, and see the ultra exclusive WESC/Nokia Limited Edition Travel Kit.

WESC – April 13, 2006 – WESC WeAretheSuperlativeConspiracy,Inc celebrated the launch of the WESC New York concept store at 282 Lafayette Street last night. The evening began with an exclusive store reception, then moved to Home where Weactivists Stretch Armstrong and Steve Aoki spun to a crowd of over 500 people, including Jason Lee, Mike Myers, and many more.

Why New York? CEO/Co-Founder Greger Hagelin says “New York is New York. It is one of the cultural epicenters of the world when it comes to street wear, music and street art/culture.” The creation of a New York store was part of the Superlative Conspiracy from the outset and began development in January 2005. More than an ordinary store, WESC integrated our philosophy, mentality and personality into the design. In order to accomplish this goal, we searched out the right designer; someone with street credibility and a shared vision. Our choice was Steve Lewis and Chris Sheffield from SLDesign.

With Special Guests Chris Pastras and Andy Howell.

Saturday, December 10, 2005. 1pm to 7pm at the WESC store in Los Angeles.

Weactivist Chris Pastras (a.k.a. Stereo Sound Agent 547) is known for his smooth and original skating, brilliant art and unique style. This bespectacled wonder is also known for a particularly refined taste in chapeaux and rare Scandinavian wines. He doesn’t get mad, he gets even. And he packs a mean left hook.

Greger Hagelin, CEO and Co-Founder of WESC – “WeAretheSuperlativeConspiracy”, announced today that action sports industry veteran Sunny Zobel has joined the WESC team as US Sales Director. Zobel will be based in the Culver City, CA WESC office and will begin her role immediately.

“I’ve known Sunny since the early 90’s and have following her moves in the skateboard and streetwear industry. Ever since we took over the distribution of WESC in the US earlier this year, we have been looking for a Director of Sales with a solid background in the industry, something Sunny Zobel has. Her primary focus will be to strengthen and lead the US sales force as WESC increases the pace of establishing itself in the US market” stated Greger Hagelin.

At 10.30 Friday morning the flight LF5075 departures from Arlanda Airport, Stockholm, the destination is Barcelona/Spain.

Onboard the flight, which will take approximately 3 hr, WESC will show the spring/summer collection of 2006 and this is what we call "the highest catwalk in the world" The cabin is rigged with light and sound systems and professional DJ's (DJ Stretch Armstrong (US), Stacey Pullen (USA) are spinning the turntables, when the fashion models step up in the aisle. In the seats expectant people from international media are seated, eager to see the spring/summer collection of 2006 from WESC.

The 17th of May a new store will be added to the growing family of WESC stores.

The new store is located in the centre of Munich, at Fürstenfelder Str. 12, just between Marienplatz and Sendlingerstrasse. The area has become the centre for streetwearstores aswell as boardsport stores in Munich.

The interior design goes in the same direction as the other WESCstores around the world. Which means minimalistic, clean interior and colors as a straight reflection of the present collection. The store in Munch will mix dark green with cement, this is the main color combination for the fall collection 2005.

At a very late stage and with less than a week before the start of The Arctic Challenge WE steps in as a partner of The Arctic Challenge, held in Lofoten in northern Norway.

- We talked with T.A.C. already in October, but then our plans were to become a partner of the event for next year. That changed when TAC needed support this year. We made a quick decision to start the partnership and here we are, says Greger Hagelin CEO of We International.

- The people at WE have always liked The Arctic Challenge. We like the concept of it as well as the way they organise it. And of course it adds even more respect when you know that Terje Håkonsen is the founder of the event. T.A.C. was voted as the best event/contest in Onboard Magazine 10 year‚s anniversary issue, so it‚s quite clear that we‚re not alone to like the event, says David Hedman a former snowboard professional and marketing director at WE.