IRVINE, CA, October 26, 2005 — Sepia®, the new clothing brand from Westlife Distribution U.S.A. LLC, is pleased to announce the debut of the Sepia professional snowboarding team.
Sepia welcomes Cory Cronk, Casey Neefus, Sean Genovese, and Max Legendre as the first four professional riders to be added to the Sepia roster. Each rider brings his own style to the team that makes for a group of personalities well-suited to the Sepia mentality.
“Sepia is about exposing every aspect of humanity - whether it’s good, bad or ugly,†says Kristin Cusic, marketing manager for Sepia Clothing, “We wanted a team that reflects the unique brand message with each rider contributing something different to the movement.â€
“We’ve been put in the incredible position of being able to build something from the ground up and I’m really excited in the direction of not only the team, but the brand as well,†comments Will Redd, team manager for Sepia, “We’ve got a solid crew behind us and we’re all eager to grow together.â€