For the first time ever, FUEL TV's "The Daily Habit" will be filmed outside of Los Angeles, on location for one special Oakley Week in downtown Breckenridge and Copper Mountain, Colorado in front of an authentic mountain community.

"FUEL TV is really excited about our upcoming partnership with Oakley," says Scott Paridon, FUEL TV VP of Production and Development. "We look forward to featuring its world class athletes on 'The Daily Habit' in a completely new location. These shows will take FUEL TV to a whole new level and provide viewers with a fun and unique experience."

Look for Oakley's world class athletes including Olympic gold medalist Shaun White, National Geographic Adventure's "Adventurer of the Year" Gretchen Bleiler, two-time Olympic silver medalist Danny Kass, seven time X Games gold medalist Tanner Hall and many more to be featured in one-on-one interviews on Breckenridge's Blue River Plaza, as well as on-hill shred sessions at Copper Mountain.

FUEL TV’s “The Daily Habit” Covers Manhattan REVTour Stop.

Oakley is proud to announce the addition of New York City to its REVTour, on November 13, 2008. The Oakley REVTour is a preseason tour that focuses on educating consumers and Oakley retailers about the innovation and protection offered in Oakley’s snow products.

The New York City stop will feature several of Oakley’s world famous snowboarders and skiers, including pro snowboarder Trevor “Trouble” Andrew performing as the main music act. Current Winter X Games gold medalist Tanner Hall, Transworld SNOWboarding’s October Cover boy Dustin Craven, Big Mountain Ski Legend Seth Morrison, and snowboarding’s bad girl Laura Hadar will also be in attendance to enjoy the festivities and party down with crews from FUEL TV’s “The Daily Habit,” who will be filming each stop of the REVTour, then featuring them as segments in Oakley’s week on “The Daily Habit” in January.

Oakley’s REVTour Highlighted by Unprecedented On-Location Shoot for FUEL TV’s Signature Daily Show - “For those about to shred, we salute you!”

Last year Oakley debuted the REVTour, a pre-season, on-snow demo designed to communicate the message of Oakley’s High Definition Optics® (HDO) to the masses. Oakley reps invited top accounts as well as local consumers to interact one-on-one with the brand through on-hill shred days with Oakley athletes, custom goggle bars, educational Oakley HDO technology tours through the Rolling O Lab, parties, music acts, movie premiers and more.

This year the tour aims to kick-off the snow season by reaching more locations, utilize even more top athletes and will be featured in a weeklong series on FUEL TV. Oakley is excited to partner with FUEL TV to showcase the tour on the network’s daily interview and variety show “The Daily Habit.”

Webcast coverage includes on-location interviews, the screening of “Uniquely” and live musical performance by Ming & Ping

Boston, MA (October 21, 2008) - Go211.com, the premier action sports social networking and online video share site, announced today that it will webcast live coverage of the premiere of Oakley’s latest women’s action sports film, “Uniquely”. All the live action from Oakely’s world headquarters in Foothill Ranch, CA begins 8pm PST on October 23rd at http://www.go211.com/u/UniquelyTheMovie.

1242 Productions Releases Fifth Film

FOOTHILL RANCH, Calif., Oct. 1, 2008 – Oakley, Inc., in conjunction with 1242 Productions, announced today the upcoming release of “Uniquely,” a 35-minute travel inspired women’s action sports film shot exclusively in High-Definition (HD).

“’Uniquely’ showcases the diverse personalities, lifestyles and athletic talents of the Oakley women’s team,” said Liesl Holtz, “Uniquely” Executive Producer. “The film exposes the joys and challenges of being a professional athlete while inspiring us all to create our own adventures.”

Never underestimate the Fice crew when it comes to throwing a banging SLC style shindig. On Saturday, October 3rd, Fice boutique in Salt Lake City, in conjunction with Oakley, hosted an invite only shop party to officially launch the “Fice X” limited edition Frogskin.

With design inspiration from FICE owner and veteran Oakley snowboarder Laura Hadar, the 100-piece exclusive warranted a unique launch party—it was a perfect opportunity to invite the hippest of SLC to the one-of-a-kind boutique to scope the shades.

FOOTHILL RANCH, Calif., Sept. 16, 2008 – Oakley, Inc. today announced the launch of the Gretchen Bleiler Signature Series Collection, a women’s line of technical outerwear, lifestyle apparel and accessories available this fall from the Olympic silver medalist and four-time X Games snowboard champion.

Gretchen worked with Oakley’s expert designers to create a 17-piece collection that ranges from goggles and sunglasses to jackets and accessories, many of which carry her signature lion motif.

Oakley Announces Limited Release of Exclusive Frogskin Sunglass for Salt Lake City’s Fice Boutique

FOOTHILL RANCH, Calif., Sept. 16, 2008 – Oakley, Inc., in conjunction with Fice Boutique announced today the upcoming release of the limited edition Fice x Oakley Frogskin sunglass, a custom eyewear piece created for the new Salt Lake City boutique owned by Corey Bullough and Oakley Snowboarder, Laura Hadar.

The custom Fice x Oakley Frogskin was designed by Laura, an Oakley athlete for almost a decade. Known for her edgy style and raw energy, Laura’s made major appearances at X Games and shook up the industry with her versatile ability on the snow and slaughter of urban features.

Click Oakley to check out the new product.

Click Uniquely to check out the teaser.